Itc e choupal case study summary

An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. What makes it even smarter? Access points are located in physical stores allowing agricultural inputs and technology to be traded. Includes an advisory and knowledge exchange function to help farmer's manage risks.

Itc e choupal case study summary

To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information. The programme seeks to increase their economic and competitive capacity and support wider agricultural communities. Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips.

For example, up-to-date market information, including demand data, which can help address the mismatch of supply and demand that often forces farmers to discard parts of their produce. Pricing information positions farmers to exploit trends and time their sales to get the best price. E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity.

Trading is supported with farm inputs and outputs available to purchase. Farmers are already reporting the benefits from using e-Choupal. Data on acreage and yield between - , shows that profits of farmers accessing the e-Choupal platform almost tripled.


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Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to In , four million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. There are direct advantages for ITC too. By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers. Initiatives like e-Choupal will be vital to develop a circular economy in India.

These are areas in which e-Choupal is already having a significant impact. The circular economy gives purpose to the digital transformation. For longform case study: HBR review. To accelerate a transition to a circular economy the support of policy makers and educational institutions, in addition to resource prices, is paramount. See related case studies. We have detected that you are using an older browser.

ITC E-Choupal PPT Final | Procurement | Agriculture

Please update to the latest version of Google Chrome , Mozilla Firefox or Microsoft Edge to improve your user experience. If you are unable to upgrade your browser, please see our Technical FAQ page to get tips on how to improve your user experience. Unlike most types of drug addiction, there are not any healthcare treatments to help people decrease their cannabis usage.

Similarly, the US healthcare must harness the health IT systems and use them for the ultimate benefit of the patients.

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    Itc E Choupal Case Study Analysis

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